SOUTH BEACH LIVING AT PUBLIX • TRY LIVING

challenge

Transform South Beach Living from invisible diet food to an intuitive lifestyle solution within Publix stores.

insight

“Diet is a four letter word that reminds me of denial and restrictions.”

solution

A collaborative Kraft and Publix program promoted South Beach Living as part of consumers’ healthy lifestyle regimen—not just a diet.

touch points

Partnership Development, Contest, Retail Point-of-Sale, Retail Displays, Collateral, Direct Mail, Print, Microsite

P&G AT AHOLD • ORAL CARE AISLE REINVENTION

challenge

Simplify the oral care shopping experience to grow Giant’s oral care category while driving P&G product regimen and influencing trade-up.

insight

“I want to do what I can to ensure my family’s mouths are healthy. But when I’m shopping oral care, it’s in and out without a thought.”

solution

A category reinvention refreshed P&G’s established oral care brands, giving Giant shoppers a regimen of products they need for healthy, beautiful smiles for life.

touch points

Aisle/Category Reinvention, Product Assortment, Wayfinding/Navigation Signage, Retail Point-of-Sale, Direct Mail, Collateral

KRAFT AT PUBLIX • GAME DAY GREATS

challenge

Drive Kraft brand purchases at Publix during one of the highest at-home entertaining seasons—football.

insight

“I always look for new food ideas to serve friends when they come over to watch the game—nothing too complicated or expensive, and it’s got to taste great.”

solution

A collaborative program brought families, friends and football fans together around the game (and out of the kitchen) for affordable and tasty tailgate-inspired treats that were sure to please the home team.

touch points

Consumer Promotions, Retail Point-of-Sale, Retail Displays, Local Events, Radio, Collateral, Microsite

RETAIL MARKETING MAKES SHOPPING MORE INTUITIVE. For shopping to be intuitive, there needs to be a keen understanding of the shopper’s natural instincts and influences combined with collaboration between the retailer and the brand. Upshot retail marketing creates intuitive and orchestrated shopper experiences that come to life through choreography, merchandising and communications, including promotion when appropriate. Strong retail programs overcome purchase barriers, solve unmet needs and provide benefits for the manufacturer, retailer and shopper. The result delivers engaging consumer experiences in-store that drive brand and retail results.